Thursday, 7 May 2015

UK Election,- They're off.

Hopefully our travel weary Conservative and Labour leaders, veterans of countless "Don't meet the people" photo and other opportunities these last six weeks, will be getting a good night's sleep this afternoon.

They will need it if the whole unsatisfactory affair breaks down into "difficult" discussions about coalition and alliances. Expect plenty of acrimony before during and after.

Having inherited a disastrous financial mess from the broke Gordon Brown Labour government which included the socialists now bidding for another shot at doing it again and having got half way to solving it ,David Cameron should this afternoon be well on his way to victory.

But he isn't. The lacklustre campaign which didn't even to mention most of the coalition's many achievements, an unrehabilitated brand image and the the loss of the constituency boundary changes because he wouldn't go along with the LibDems' demands for even minor House of Lords reforms have left the man in the blue corner looking very vulnerable. He is rated by the electorate well ahead of Ed Miliband well ahead of his opponent  as likely being the better Prime Minister and being the more likely to reduce the current account defecit to zero. And yet he still struggles to get the breakthrough that he might expect.

Over in the red corner lie some of the reasons. Ever since the Brown years the well organised socialists have steadily plugged away at the soundbites of the class war. "For the many not the few", "Hard working working people" have been repeated ad infinitum . They have scarcely been  challenged and have taken a deep and toxic deep root. Mr Miliband and colleagues have relentlessly  harped on about "unfairness", portrayed successful people as "fat cats" and without scruple stoked up feelings about even the moderately well off being disadvantaged  exploited.  Everyone is a victim. "Austerity" is blamed for most ills even though the country has so far seen nothing like it.

The Conservatives never seemed to understand what the sound bites were all about so despite having a good story to tell never took the trouble to vigorously counter them. That's why we have the neck and neck race there should never have been.

Tonight many will be watching from behind the couch.

Footnote: Another key unenforced error was to ever agree to a referendum on Scottish independence. The idea should simply have been non negotiable under the Act of Union. Allowing it to happen gave a surge of oxygen to an otherwise fairly moribund issue and fired up the SNP  to keep raising it in the future. Inevitably in the end they will get a "Yes".