Thursday, 30 April 2015

Election News: The Spinmasters' Challenge,- and Comeuppance.

A week today we will be heading for the polling booths. Except that in Twiga constituency we are effectivelydisenfranchised thanks to the sitting MP being the Commons Speaker, former Tory and now goodness knows what, John Bercow. By convention the major parties do not contest his seat so we are stuck with Mr Bercow, Nige's UKIP man and a Green. There's choice for you.

Between now and the big day anything could happen. First up is tonight's separate grillings of the three leaders on the institutionally far from neutral BBC. Already it is revealed that the audience numbers and proportions will be skewed to the left but what else did we expect? The third slot is the one to have as it carries the advantage of seeing and being able to respond to the other two. It should go to the incumbent Prime Minister. Will it?

Then there are the remaining days of campaigning. This has not been a good campaign. In fact the worst in recent memory, seemingly fought by competing fourth rather than sixth forms and even then mediawise only by their leaders. These precious days of democracy in action promise to be full of skulduggery, denial, betrayal (thankyou LibDems), last minute representations and misrepresentations,bribes,smears, downright lies and exhortations .That's if there are no nuclear cards up sleeves. Leaders found in or out of their underwear in nightclubs. That sort of thing. Probably unlikely with the main trio but who knows among the three other new era ones?

Including today there technically there are five weekdays when people might be listening and two weekend days when probably most aren't. Quite a challenge for the spin schedulers planning their climaxes. But it's worse than that.

It's a Bank Holiday weekend. From the end of today there will be more thought about the possible, likely or actual state of the M25/4/40/1, Virgin trains etc than about who is the least worst person to vote for. Then there are two days staring out at the rain ,wind or whatever and another back stressing about the state of Britain's transport arteries. Again not much thought about politics, and especially not much positive thought.

Then there is the big one. Some time between now and the election Dave, Ed , Nick and the rest are going to be swept off the headlines by "Royal Baby Arrives" , Royal Baby Supplements, "What name for Royal Baby" , "Royal Baby Named". How does a political Spinmaster cut through that? The only possible coup could be "Royal Baby named Dave/Ed/Nick" but that seems unlikely in the House of Windsor. Especially if it's a girl. In which case double wipeout if she's called Diana.

So what happens?  The visually and aurally drowned electorate who will likely say "Thank goodness for that. Now I can just go and vote for whoever I was going to vote for in the first place".