Wednesday, 16 November 2011

The world rocks- so what does BBC morning news lead with?

The EEC and Euro under threat. Pirates continue to stalk the Indian Ocean. Obama's ratings improve, Asia what did this morning's BBC morning radio news lead with? Spot on,- you've (never) guessed it,-a proposal to ban all smoking in private cars.

Clearly there was a lapse of the imagination here. Maybe a heavy night last night? Could we suggest a quick formula to help duty news editors ? Just consider what a foreign visitor newly arrived in their hotel room and looking for clues about Britain and its engagement with the big, serious issues at home and abroad will think when they turn the telly or radio on and find that this is the biggest issue for Britons today. Will they be impressed or hold their heads in blank amazement? If the latter, find another headline.